Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Proceedings of the 2013 World Marketing Congress
- Författare
- (Edited by Colin Campbell, Junzhao Jonathon Ma.)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Springer International Publishing, Imprint: Springer | 2016 | Tyskland, Cham | XXXII, 922 sidor. online resource. | 978-3-319-24184-5 |